Wednesday, October 22, 2008

Goverment ads

The biggest advantage of ads are the government ads.They help us to create awareness.They also help us to know the basic working of the government and helps in minimizing the effect of the stupid rituals of the society. They also help us to know when the next vaccination programme will be held

Friday, October 17, 2008

Social Advertisement

Boomp3.com

SOCIAL ADS..............

BOOKS ON ADVERTISING............

1)Advertising Secrets of the Written Word: The Ultimate Resource on How to
Write Powerful Advertising Copy.

2)The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less.

3)The Language of Advertising: Written Texts

4)The Discourse of Advertising

ADS OF YOUR CHOICE!!!!!!!!!

HERE MGINGER BRINGS YOU NAN INTERESTING CHOICE..........


mGinger allows every individual consumer to receive only those advertisements that the consumer is interested in. Also, the advertisements are targeted at a consumer base that has opted in to the service.





Shamik Paul


It is not only pizzas that you can ask for to be delivered at your doorstep but also advertisements as per your choice.

And hey presto! There they would be in your mobile phones, giving you all the latest information you want.

For those of us who have been incessantly bombarded by a variety of text messages, e-mails and telephone calls at all hours of the day (and night), the targeted advertisement services provided by the Bangalore-based mobile advertisement company mGinger could well be a saviour of sorts.

mGinger allows every individual consumer to receive only those advertisements that the consumer is interested in. Also, the advertisements are targeted at a consumer base that has opted in to the service.

On the one hand, while this is an alternative to spam as far as the consumers are concerned, it also ensures greater ROI (return on investment) for the advertisers who get a better response to their advertisements because it is targeted, says Chaitanya Nallan, Chief Executive Officer, mGinger.

"It is a platform that matches the advertisers and the consumers"

CIGARETTE-GOOD FOR HEALTH???

ADVERTISING COMPANIES GIVE A CLAIM ON IT........CHECK IT OUT.......




Historic Cigarette Ad Exhibition at The New York Public Library Showcases Deceptive Campaigns




Images used by tobacco companies to hide the hazards of smoking.


NEW YORK, NY.- A new exhibition hosted by The New York Public Library examines the historic advertisements in which tobacco companies claimed that smoking provided a range of health benefits, including the ability to calm nerves, boost energy and aid in weight loss.Not a Cough in a Car Load: Images Used by Tobacco Companies to Hide the Hazards of Smoking, an historical, multi-faceted and thought-provoking exhibition examining the methods tobacco companies took to promote their products, will be on display at The New York Public Library's Science, Industry and Business Library's Healy Hall at 188 Madison Avenue, from October 7 to December 26, 2008. Admission is free.A related event featuring a lecture by the exhibition's curator, Dr. Robert Jackler, including the presentation of vintage video advertisements for tobacco products, will be held on Tuesday, December 9, from 5:30 to 7:30 p.m.

Thursday, October 16, 2008

"SOCIAL" CONNECTIONS!!!!!!!!!!!!

WHY ARE ADS THAT ESPOUSE A SOCIAL MESSAGE DOING SO WELL..........WE GIVE YOU A CLEAR VIEW.........CHECK IT OUT.........
" THE BASIC PURPOSE OF AN AD IS TO
LEAVE A MESSAGE THAT IS REMEMBERED
EVEN AFTER THE AD IS OUT OF SIGHT AND
TO LEAVE A SOLID IMPRESSION ON
COMMON-MAN'S LIFE " - PRAHLAD KAKKAR

Some ads have a longer lifetime and they stay in our memory for years after they were aired.These days ads that effectively combine social messages with the information of the product they are promoting,seem to have a hold on audience.FOR INSTANCE-We have 2 little boys from hostile neighbourhoods separated by a barbed wire playing football in an ad for mobile service provider and the tagline is "duriyan mit jayegi".
Similiarly,Abhishek Bachchan promotes a communal harmony and also espouses education for the underprivileged in a mobile service provider ad and the tagline is " What an idea". Then there is a company which manufactures cement apart from other things which incorporates the idea of respect for those who teach and mentor us in the ad for the cement.
Thus, most of the ad-man feel that these social ads are a positive step
the ad world.
ARTICLE FROM- AHMEDABAD TIMES.

Wednesday, October 8, 2008

Friday, September 12, 2008

Advertisements-Here and there,almost everywhere.....

FAMOUS QUOTES

-"If you don't know where you are going,any road will take you there"
-"The most truthful part of a newspaper is the advertisements"
-"You can tell the ideals of a nation by its advertisements"
-"I do not read advertisements-I would spend my time wanting things"

Friday, September 5, 2008

Hiiiiiiii Guyzzz!!!!

Hello guys........We are the students of Rachana School ......We have just created a blog....Check it out for some interesting stuff!!!!!!!!!